The number of consumers has increased incredibly. This has led to the development of more industries in order to cope with rising consumer needs. For the industries to deliver efficient, fast, quality and satisfactory services they have moved to the use of the new technology. This is because the consumer plays a very crucial role in a business enterprise.
So, how can the use of new technology in industry benefit consumers?
Narrowing the feedback loops
Just as I said the consumer play a very important role in a business. They use the manufactured product hence getting a better experience with the product. In case of faults in the products, they will raise complaints which need to be attended to. To do so the company has incorporated Chatbots which provide communication through messaging, WhatsApp or even calls. Here is a look at how business communication is changing.
Enhanced consumer experience
Through the Internet of Things (IoT) technology, the consumer experience is enhanced. When cooking the consumer will just need to link the ingredients with some suggested recipes and they are ready to start cooking. This makes the cooking process much easy.
Verification of behavior and events
Initially, payment of bills to water and energy was an issue as you would pay higher or lower bills due to inaccurate information. Now with the new technology, there are accurate information and the payment paths are easy. You will perform some simple verification processes and you pay your bills. This increases consumer confidence in that specific industry.
Decision making support through the help of virtual reality
Through virtual reality, the company is able to provide knowledge to consumer pertaining to a certain product. This is made possible through sensors which captures their attention and imaginations. Through the use of VR booths, you are introduced to a narrative which takes you through the products flavours. Normally sounds, colour and movements are used.
The consumer is able to see both the product advantages and also realize shortcoming. This puts the consumer in a better position to make a wise decision before purchasing a product.
Just as you have seen with the new technology the consumer has a lot to benefit from. With the most common benefit being the consumer experience enhancement. This leaves the industry with a task to embrace the new technology so as to continue being relevant and compete with other industries. It is normally said that change is inevitable. The consumers are now knowledgeable of the role of technology in their lives so the industries should adopt it.